By Brian Wheeler
Thursday, May 10, 2012
The Tom Tom Founders Festival held the fourth in a series of weekly place-based innovation talks Wednesday with a panel discussion examining how businesses are incorporating social media and mobile software applications into many facets of their work.
Local experts described how they are growing their businesses in Charlottesville as they help other companies implement their marketing and digital plans.
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“We are a digital marketing company,” said Ryan Derose, founder of VibeThink. “What that really means is a digital strategy and building digital assets, from websites to mobile applications, then we also execute [those strategies].”
VibeThink launched in January and its four staff members already are working on a number of significant projects, including the digital strategy and new website for C-Ville Weekly.
Evan Cooper, director of digital strategies with Red Light Management, described how the changing music industry has elevated the importance of online connections.
“I handle the digital strategy for the East Coast side of our company — online fan clubs, online stores, all the social media stuff,” Cooper said. “It’s about figuring out the best strategy for an artist. We have all shapes and sizes and we figure out what the best fit is for those bands.”
“The music space has changed drastically, the big part of that being the move into the digital realm,” Cooper said. “Every touch point has some digital component.”